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Support Portal for a Global Medical Device Business

Reducing customer effort in complex subscription and order flows through support-assisted processing.

Quick Info

Client

A global medical technology provider specializing in medical equipment manufacturing.

Client Need

Simplify a business-specific multi-stage subscription and order creation process by reducing the effort required from customers.

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Solution

As part of its CX development work, Expert Soft implemented this functionality within the broader custom payment engine built for the client’s global ecommerce ecosystem. The support portal introduced an assisted-service flow for subscription and order creation, allowing customer support teams to complete the process on the customer’s behalf instead of requiring customers to move through every step manually.

This approach was especially valuable in a business context where the ordering process involved multiple stages and could create unnecessary friction for end users. With the support portal in place, customers could initiate the process with a simple support request, while the internal team handled the remaining steps in a more controlled and convenient way.

Results

Businessman Working
Reduced customer effort in complex subscription and order flows
Simpler support-assisted handling of subscriptions and orders
Improved customer experience through a lower-friction process
Faster completion of business-specific ordering steps
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EKATERINA LAPCHANKA

EKATERINA LAPCHANKA

Chief Operating Officer