Seamless Beauty Service Booking for a European Luxury Cosmetics Brand

A smart token-based solution for personalized online booking: anonymous or registered, every customer gets a smooth experience.

Quick Info

Client:

A European luxury cosmetics and fragrance retailer operating across multiple countries.

Need:

Introduce an online booking system for in-store beauty services that works flawlessly for both anonymous and logged-in users.

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Solution

To enable effortless booking of beauty and wellness services, we integrated Minut’Pass — a third-party booking platform — into the client’s ecommerce ecosystem. The goal was to make the experience seamless whether a customer was browsing anonymously or signed in.

Anonymous users interacted with Minut’Pass through a simple iframe, allowing quick, no-login bookings. But for registered users, we implemented a secure authentication layer.

A back-end service generated encrypted tokens based on customer data, which were passed along with the URL. This gave Minut’Pass everything it needed to identify users and tailor available options with no extra login steps required.

Results

Unified booking flow supporting both anonymous and authenticated users without added complexity

Secure user authentication via encrypted token generation and seamless data transfer

Personalized service selection is enabled without disrupting the login experience

This integration was achieved without compromising the headless Spartacus architecture, while some other features needed modifications to work reliably within this architectural setup. Explore more details here.