Gamification for Higher User Engagement in the Jewelry Segment
A compelling and safe online experience that sparks consumer interest and propels engagement during seasonal campaigns.
Quick Info
Solution
The Expert Soft team took the holiday season to a more engaging level by launching a gamified advent calendar for Christmas. The interactive game allowed users to register, play, and win prizes while enjoying a seamless experience on the client’s ecommerce platform.
In the preliminary phase of the integration, centered on the solution audit, our expertise as an ecommerce portal development company enabled us to identify and address a privacy issue. User IDs were sent unencrypted — something that was a huge security risk. We fixed it by implementing a strong encryption system, and now all user data is transferred to third-party systems safely.
The advent calendar was a hit, so we adapted this concept to be easily used for future seasonal events, further captivating users.
Results
