3D Ring Configurator for a Leading Jewelry Brand

Revolutionizing personalization in jewelry shopping through real-time 3D models.

Quick Info

Client

A jewelry brand loved worldwide for its beautiful craftsmanship and timeless designs.

Client needs

To allow end-users to design custom rings for special occasions through the ecommerce platform.

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Solution

For such tasks, the SAP Commerce Cloud offers native capabilities, but the feature required a significant cost rise, so the client requested a custom solution. To meet the client’s needs, our team developed a tailored ring configurator, integrating a specialized 3D rendering library with the back-end system. This project exemplifies the importance of SAP Commerce Development in creating flexible, cost-effective solutions tailored to unique business needs.

The feature empowers customers to design rings step by step, with immediate 3D visualization of their progress. Customers can adjust the ring size, material, diamond specs, and engravings, which are reflected on a 3D model. That model is rotatable, allowing for seeing the design from different angles and boosting the decision-making process.

The platform guides users through each step of customization, while thanks to real-time pricing updates, customers are kept informed about costs in the process of customization. We also had to adjust checkout and order processing flows, ensuring a seamless purchase journey for these personalized products.

Results

Results
Seamless and personalized shopping experiences through real-time visualization.
Streamlined back-end systems for efficient order processing.
Capturing the market with tailor-made jewelry offerings.
Strengthening the client’s reputation for innovation in luxury jewelry.
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MARY MACARENCOVA
MARY MACARENCOVA
Head of Client Relations & Customer Success